Digital Marketing Planner (Rakuten Senior Business) - Marketing Division

Job Description:

Business Overview

You will be responsible for the senior business "Rakuten Senior" operated by the Rakuten Group. This organization has a mission to simultaneously develop the rapidly expanding senior market and address social issues.By thinking outside the box and accurately identifying societal needs, we create new added value for society.

• Creating new societal systems in collaboration with national and local governments

• Developing new senior business opportunities in partnership with companies and industry organizations

• Offering innovative solutions that integrate online and offline approaches

This is a rapidly growing business that leverages Rakuten's unique ability to execute dynamic business strategies.

＜What You Can Experience＞

• Experiencing the overwhelming business speed unique to Rakuten, a company undergoing rapid growth

• Marketing approaches utilizing big data from Rakuten's membership information

• Social entrepreneurship (spirit of social innovation and business creation)

＜Mission of Rakuten Senior Business＞

Rakuten Senior aims to leverage the power of IT to create a society where the senior generation can live more enjoyable, healthy, and secure lives.

Through the power of business, we address social issues associated with an aging society, such as "extending healthy life expectancy" and "bridging the digital divide."

Department Overview

The department is responsible for a wide range of activities, including managing one of the largest senior-focused platforms in the industry, the "Rakuten Senior" app and web services, the health media platform "Raku-Ken," large-scale senior events, and collaborative projects with national and local governments. One of our strengths is having various touchpoints with senior users through our in-house services.

You will have the opportunity to experience the entire process, from planning and formulating business strategies, designing and executing initiatives, to operating and improving services. Another key feature is the extensive collaboration with various services within the Rakuten Group to develop senior-focused initiatives. This is an environment where not only internal but also external attention and expectations are very high, making it a highly rewarding place to work.

＜Mission & Vision of Rakuten Senior＞

Rakuten Senior is a service launched with the aim of creating a society where "everyone can live healthily, joyfully, and with excitement" in the era of 100-year lifespans.

Why We Hire

We are looking for new team members as we transition into a full-scale business expansion phase.

Position Details

■ Job Description

• Digital Advertising Management: Managing operations for platforms such as Google Ads, Facebook Ads, and Rakuten Ads (including keyword selection, targeting settings, ad copy creation, bid adjustments, etc.).

• Campaign Execution and Management: Executing and managing campaigns targeted at senior audiences by utilizing Rakuten Points and the Rakuten Ecosystem.

• Data Analysis and Report Creation: Analyzing the effectiveness of advertisements and campaign performance, and providing improvement proposals.

• Content Creation Support: Creating content for websites, email newsletters, and social media posts that resonate with senior audiences.

• Utilization of Marketing Tools: Using RAT (Rakuten Advertising Tool) to analyze user behavior data and apply insights to improve strategies.

■Unique Features of Rakuten Senior

Socially Meaningful Products: Rakuten Senior offers services aimed at enriching the lives of senior citizens. You will have the opportunity to be involved in planning socially impactful products.

Utilization of the Rakuten Ecosystem: You can plan products that leverage Rakuten's unique ecosystem, including Rakuten Points, Rakuten ID, Rakuten Ichiba, Rakuten Pay, and more.

Promotion of Innovation: Rakuten Senior fosters a culture of actively adopting new technologies and trends to drive innovation.

Mandatory Qualifications:

• Approximately 1–2 years of professional experience (targeting individuals in their second year after graduation).

• Basic PC skills (Excel, PowerPoint, Word, etc.).

• Interest in digital marketing and advertising operations.

• Ability to value teamwork and effective communication.

• Willingness to learn new things and a desire for personal growth.

Ideal Candidate Profile

• Someone who understands the needs of the senior demographic and wants to contribute to socially meaningful marketing activities.

• A person eager to develop digital marketing skills and grow their career.

• Someone who values teamwork and can collaborate smoothly with other departments and stakeholders.

• A person who enjoys analyzing data and numbers to make improvement proposals.

• Someone with a strong interest in new tools and technologies and a proactive attitude toward continuous learning.

Desired Qualifications:

• Experience using Google Analytics or advertising management tools (willingness to learn is acceptable even without prior experience).

• Experience in promotions utilizing social media platforms such as Facebook, Instagram, and Twitter.

• Experience in data analysis and report creation.

• Knowledge of or interest in services or products targeted at the senior demographic.

• Familiarity with or experience using the Rakuten Ecosystem.

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#business #marketingdiv

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)